It covered grey hair, smells like henna and it didn’t ruin my rugs in the bathroom because it didn’t drip like regular dye does.

This color is beautiful! A real rich chocolate brown. I have brown eyes, light tan skin. It looks great I think!

Been using this product for years now. It’s great, and good for those who are sensitive to certain hair dyes like myself. No reactions and great color.

I been coloring my hair for over ten years, very glad found this brand, the best I’ve ever used! The color last longer, very easy to use & don’t feel itchy after put the color on. The only reason I give 4 stars is because the gloves comes with broken easily, hope they change the material of the gloves in the future.

i absolutely love this hair color, i purchased the brown, and it was alittle darker than my natural light brown, but i still loved the shade, but after a few washings, i absolutely love the shade, it was soooooo natural. And the color does not fade like other hair coloring products that i have used over the years. And i have used many being an old licensed hair stylist. Love love this product, so i purchased again. will continue to as well. would recommend this hair color.