I have been searching for a non-toxic hair dye for a very long time. I get really sick when I dye my hair so I actually quit dying it for about three or four years. I couldn’t stand being so dang gray anymore. I searched and searched and found this one and I felt good about it so I bought it and tried it. I love love love the color! It is exactly what I wanted. No bad reactions. I didn’t get sick from dying my hair. Haven’t noticed any problem with that. Really great nontoxic hair dye! I would recommend it to anyone and I will continue to use this for as long as I can!

It covered grey hair, smells like henna and it didn’t ruin my rugs in the bathroom because it didn’t drip like regular dye does.

This color is beautiful! A real rich chocolate brown. I have brown eyes, light tan skin. It looks great I think!

Been using this product for years now. It’s great, and good for those who are sensitive to certain hair dyes like myself. No reactions and great color.

I been coloring my hair for over ten years, very glad found this brand, the best I’ve ever used! The color last longer, very easy to use & don’t feel itchy after put the color on. The only reason I give 4 stars is because the gloves comes with broken easily, hope they change the material of the gloves in the future.